Hi, I'm Haechal!
I'm a product designer and design engineer who builds the systems people rely on every day. Currently based in Jakarta, Indonesia.
I care about craft and how a product feels, but my recent work has centered on scale. At INA Digital, my team and I build IDDS, the design system behind Indonesia's government apps, and INAgov, one workspace for the country's civil servants. I also built an AI design agent that lets our designers start from everything the team already knows.
Before INA Digital, I designed finance apps at Jack and Transfez and was the founding designer at Banmo. I earned my B.Sc. in Computer Science from Brawijaya University, which is why I design in Figma and ship in code.
I design so people spend less time fighting their tools, and more time on the work that matters.
LinkedIn|Resume|Email: haechalas@gmail.com
Experience
- INA DigitalProduct Designer
- LampirinFounder
- Jack Finance / TransfezUI/UX Designer
- Belle & Kate ROOMFreelance Product Designer
- BanmoFounding Designer
- Synergy EngineeringEngineering Intern
- Alfath TechnologyMobile Developer & UI/UX Intern
Education
- Brawijaya UniversityB.Sc. Computer Science
Outside work
Right now, my wife and I live in Jakarta with our two cats, Cuko and Apis. When I'm not designing, I draw them and turn them into fighting-game sprites. Yes, they're the ones in the arcade on the homepage.
Tap the photos to shuffle through them.
If you're designing for government, building a design system, or teaching AI to work the way your team does, I'd love to compare notes. Send me a message on LinkedIn.
Email me at haechalas@gmail.com